Best In Slot Agency - Events, Media Buying in Gaming

Portfolio

Event - Wargaming - GP Explorer (2023)

Media Buying - Plug In Digital - Fort Solis (2023)

Event - The Sandbox - Snoop Dog Private Party (2023)

Media Buying - Bungie - Destiny 2 The Witch Queen (2022)

Event - Wargaming - Gamescom (2012-2020)

Media Buying - Bethesda - Doom Eternal (2020)

What we offer

Events & Media Buying Expertise in the gaming industry, from start to finish.

Our expertise allows us to offer a wide range of elixir, potions & enchanting spells that will provide solutions to gaming companies, engage their community and target audiences to achieve their marketing challenges.

Events

Build, Live & Share memorable experiences through Live Events

Event Strategy

Global events strategy plan, roadmap, and guidelines
Ideation and support in all early phases of event/project preparation, including budget, resources, project management tools, third-party agencies, and more
Project management tools and methodology to plan, follow up, and execute global events

Event Project Management and Organization

Management and coordination of internal and external resources
Coordination of internal project management teams and resources
Management of external stakeholders, including relationship management with event organizers, briefing and coordination of third-party contractors and partners
Steering committee meetings and multi-project follow-up. Costs and budget tracking

Event Operations & onsite support

Lead on site events organization from A to Z, from team management to logistic, user experience, brand visibility, etc
Coordination & management of every stakeholders to implement & deliver events on site
Goodies, Merch, Brand & community engagement with gift & rewards : from strategy to shipping
Logistic organization

Media Buying

Complete your goals through strategic media buying

Media Buying Consulting

Campaign Audit: Conduct a comprehensive audit of your ad campaigns accross all major platforms, including Google Ads, Meta, Reddit, and TikTok. Evaluate your targeting, bidding, and creative strategies to identify areas for improvement.
Assistance and Feedback: Provide support and feedback on your digital, offline, and influencer media plans, as well as your digital assets and landing pages. Help you to ensure that your campaigns are aligned with your overall marketing goals and that they are delivering the best possible results.
Training: Provide training on how to effectively use paid media platforms. This can include training on how to set up and manage campaigns, how to optimize your targeting and bidding, and how to track and measure your results.

Campaign Management

Campaign Creation and Management: Create and manage campaigns on all major self-service platforms, including Google Ads, Meta, Reddit, and TikTok. Develop a campaign strategy that meets your specific goals and budget.
Branding & Influencer Campaigns Management: Create and execute branding and influencer campaigns that build brand awareness and reach a broader audience.
Briefing, Creative, Optimization, and Analytics: Develop a clear brief, effective creative assets, a landing page that converts, and results analysis.

Media Buying – Plug In Digital – Fort Solis (2023)

Support the Dear Villagers team on the game Fort Solis to increase the number of Wishlists:

Ad accounts audit:Review and optimize the Dear Villagers ad accounts on Meta, Google Ads, Reddit to ensure that they are set up correctly and efficiently.
Run and optimize a Meta and Reddit campaign to test targetings and countries: Create and manage a Meta and Reddit advertising campaign to test different targeting options and countries in order to find the most effective combination for reaching potential players and generating Wishlists.
Landing Page redesign: Redesign the Fort Solis landing page to improve its conversion rate and encourage visitors to Wishlist the game.

The ad campaign resulted in a 300% increase in daily Wishlists at the beginning of the campaign, with a positive return on advertising spend (ROAS) overall.